This week I was luckily enough to be asked along to a preview of the Spring Summer 13 collection in a very swanky penthouse in the Morgan Hotel, and all I can say is, roll on the summer sun so I can wear some of the gorgeous new ranges without fear of getting frostbite!
The ‘Spotted At’ campaign shot by Frederike Helwig, uses the city as a backdrop and takes you from sunrise to sunset in pieces that were simply made to be worn in the city in summer. The ‘Spotted At’ campaign also encourages shoppers to get involved with the launch of it’s app that allows you to see a film clip of the clothes in the display window, simple aim your phone at an item of clothing you like to see a model wearing it around the streets of London! Scan the QR code in store windows or download the Warehouse app from Itunes for free now!
Personally, my favourites were the Arizona collection which features gorgeous indie pieces complete with fringing, photographic prints and parma violet tones, the Architect collection which shirt dresses, sleeveless boyfriend jackets and drawstring waists were made for chilled beer garden wear and the Rock Muse collections that rocks the gypsy folk look and features embroidered denim and amazing jumpsuits.
Along with these gorgeous new pieces come a whole range of accessories to kit you out for the summer from opaque sunglasses (€21) to striped canvas pumps(€36.00), Warehouse have you covered this season!
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